As I’ve already discussed, the relationship that Disney has with Marvel in terms of what they can do in the parks is kind of a mess, but ultimately what you need to know is that Disney has the right to use any Marvel characters west of the Mississippi which is why Captain America will not be in Walt Disney World anytime soon. But if you’ve been to Disneyland in California recently, you might noticed that Disneyland has already kind of become Marveland. And it doesn’t seem like they’re stopping anytime soon.
Plans for a Guardians of the Galaxy ride were announced at San Diego Comic Con by Disney Imagineering legend Joe Rhode, and with it came the announcement that Disney planned creating a whole new chapter of Marvel in Disneyland.
When Guardians of the Galaxy- Mission Breakout! was opened to the public on May 27, the former Tower of Terror had a whole new look. The former residents of the hotel were kicked out to make room for Tivan’s special “collection.”
Disney and Marvel both never just do things by coincidence. Their marketing is always prepared to connect everything. So it should come as no surprise that the new ride is coming out during the Summer of Heroes, summer long event in California adventure.
During this time, you can stop in at the Avengers Hero Center and take an interactive quiz to match you with one of the Avengers. Then you can join the Avengers Hero Initiative to train like your favorite superhero team. You can join the Guardians of the Galaxy: Awesome Dance Off! outside their ride every day. And Black Widow, Spider-Man, and Cap “patrol” the streets of Hollywood Land every day, making for some action filled photo ops.
And it’s all supposed to end September 10. But I’m not buying it and the Avengers hatch has confirmed my belief that the Summer of Heroes is a marketing tactic to get everyone even more excited when they announce Marveland (which will hopefully be called something cooler than Marveland).
Marvel has a habit of making everything interconnected and their acquisition by Disney may help them expand from just making their movies and comics interconnected. The next step seems to be making Disney’s rides connect to their already established universe and even foreshadow what’s coming next. This is a huge opportunity (and money making venture) that neither company could pass up. In fact, they’ve already started to use this ability to their advantage.
Comic Book Resources (CBR) noticed that the queue line for the new Guardians of the Galaxy ride had a few hidden gems. It was already announced that the queue would have items from the collection that fans have seen before in the Marvel Cinematic Universe, like a disabled Ultron from “Avengers: Age of Ultron.” But not all the items were things that have made an appearance before. Comic book fans might notice that the collection also holds an Asgardian War Hammer that looks a lot like the one that Odin gave to Beta Ray Bill. Other items are listed as coming from the Terran ocean from a secretive lost civilization, which sounds a lot like Atlantis, Prince Namor’s home. Namor the Submariner is one of Marvel’s first ever creations, back when it was called Timely, not Marvel. It might be a fair speculation that those items were chosen for a reason: to foreshadow some future characters in the Marvel Cinematic Universe.
Creating a Marvel universe in Disneyland means creating something that Walt Disney World can’t have. Which might be exactly what Disney wants. An argument that many Disney fans hear is that they’ve seen one Disney park, they’ve seen them all. Well, east coasters who only feel the need to go to Disney World may soon find themselves wanting to go to Disneyland if they know that it has something that Disney World can never have. It’s a marketing tactic for the ages.
With the Summer of Heroes coming to an end in September, I think Disney will make an official announcement towards of the end of it about Marveland, or at the very least an announcement about new Avengers rides, meet and greets, parades, and stores being started in the upcoming years. But while the Avengers hatch is cool, it’s more than that. It’s foreshadowing a new world in Disneyland, one that will open new doors in the Cinematic Universe and in the comics.